By Derek Frame
Many people believe that they should get the Monday after the Super Bowl off from work. In fact, one in four Americans say the day after the Super Bowl should be declared a national holiday, according to the New York Post. Most people believe they should get the day off because Super Bowl Sunday is one of the biggest party nights of the year, almost everyone in America stays up late on Super Bowl Sunday partying. But should businesses actually think about giving their employees the day off?
Believe or not some companies do give their employees the Monday after the Super Bowl off. Including food and beverage company Kraft Heinz who announced in 2017 that all corporate salaried workers would receive the day off on the Monday after the Super Bowl. According to an article CNBC posted, Nicole Kulwicki, the head of Heinz brands, said in a press release. “The Heinz brand doesn’t settle on delivering superior taste or quality, and we don’t believe America should have to settle on the day after the best sports day of the year” Kraft Heinz believes that because they know their employees will not perform to their fullest potential on the Monday after the Super Bowl, they should not serve their customers on this day because they will not give their customers the experience they deserve.
Many researchers have proven that the Monday after the Super Bowl is one of the worst business days of the year. According to a survey by the Workforce Institute at Kronos, more than 11 million set aside vacation time to take that Monday off from work. While another 5 million responded that they were secretly planning to call in “sick”. Additionally, 1.5 million were just not going to notify their bosses that they will not be showing up to work. These call outs of work cost employers more money than people think. The Monday after the 2018 Super Bowl, New England Patriots vs. Philadelphia Eagles, it cost employers over $3 billion due to absenteeism. With Americans working an average of 34.5 hours per week, according to the Bureau of Labor Statistics, these absent workers will cost employers $3.032 billion (the average weekly earnings rate is $26.63 per hour, according to the firm). The two teams’ cities that are playing in the Super Bowl are the biggest victims of this. They tend to lose the most workers because their fans tend to party more because they have “skin in the game”. Plus the after math of the game, if a fans team wins they end up partying more after the game and are too exhausted to attend work the next day, and the team’s fans who lose end up being too “depressed” to attend work the next day. It’s not just those skipping the whole day who can drive up costs. According to data measured by the Bureau of Labor Statistics, about 60.1 percent of Super Bowl viewers are employed. If all workers who watch the Super Bowl come in just one hour late or spend one hour discussing the game instead of doing work, it could cost employers $1.78 billion.
Even though these companies are losing out on billions of dollars on this because of the Super Bowl, that does not mean they still aren’t making money from the workers who do show up and perform their duties they are asked. These statistics make some companies raise an eyebrow and debate whether or not they should give their staff the day off to rest up for the rest of the week. Just ask Kraft Heinz.