Bryant Does Business

Meet 'Love Your Melon': Kicking Cancer and Taking Names


I recently spoke to Alex Fusari, the Public Relations Chair for Love Your Melon (LYM), to discuss her club’s commercial practices and the social aspect of business.

A quick overview of Love Your Melon: LYM is an organization run by college students on campuses across the country on a mission to end childhood cancer. Crew members help promote the sale of apparel. Fusari noted a heartwarming aspect of the organization, telling me that “For every product sold, a hat is donated to a child undergoing treatment.” This is the core of the club operations and a source for spiritual rejuvenation in helping those less fortunate. The social media for LYM is inundated with heartwarming pictures of club members with childhood cancer patients sporting their new hats. Additionally, the crews will visit homes and hospitals dressed as super heroes to brighten children’s days, bringing light to a cloudy day.

One of the most amazing aspects of the club’s business practices is they possess no actual budget. The joy they bring to the community is entirely self-sustaining, requiring no funding from Bryant University. They are truly an organization that gives to the community, raising the level of joy on our campus and around the world.

Fusari then discussed the typical expenses the club experiences. They purchase food, decorations, and activities for awareness events, helping draw in students to the organization’s message. They are mainly an intermediary between their customers and the main LYM company.

To conclude, Fusari told me that “Love Your Melon is a unique organization, engaging college students in the fight against childhood cancer. By offering apparel with 50% donated proceeds and a one-for-one business model, consumers give while getting.” It is an interesting concept for a college campus, a club that is an intermediary of the major outside organization. One often fears that it truly isn’t a Bryant club, but simply a subsidiary of a larger corporation. However, LYM is a blub that truly feels like a bulldog, mainly from its business plan. The business curriculum details the desire to make profit in a firm, but never details what exactly profit entails. This is deliberate, for profit is not always monetary. Indeed, LYM creates profit on our campus, an emotional profit where our community can help out cancer patients, all while getting a cool hat!