By: Nick Bagley

Kylie Jenner is a 20-year-old reality television star, entrepreneur, model, and socialite. Her life as a celebrity began, when she began appearing in “Keeping Up with the Kardashians”. Since then, she has endeavored on several profitable adventures. Kylie now has her own show “The Life of Kylie”. She and her sister, Kendall Jenner, have their own clothing line with Pacsun: Kendall & Kylie. Kylie didn’t stop in the retail industry with clothing, she also created her own cosmetic company known as Kylie Cosmetics. She dipped into the technology industry by creating a mobile app called “Kendall & Kylie”. The app allows users to interact in a virtual reality world as a socialite. This app was number one spot on the iTunes App Store. All of her accomplishments did not go unnoticed. She won a teen choice award in 2013 in the category of choice female TV reality star. In 2015 Time Magazine named Kylie Jenner one of the most influential teens in the world. “Everything I do, I always start these huge trends,” Jenner tells TIME of phenomena like the #KylieJennerLipChallenge, for which thousands of social-media users (unprompted by Jenner) tried to mimic her cosmetically enhanced lips with at-home suction tricks”. (Time, 2018) The Lip Challenge was an example of Kylie’s ability to set trends. Recently, she was able to use her power in a new fashion.  

Snapchat is a mobile app that allows users to message each other with images. The concept of snapchat is that pictures and messages show up for a limited amount of time set by the user ranging from 1 to 10 seconds before disappearing. The app was created in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown. The app transformed from being a person photo sharing media base to adding “stories” that show content for 24 hours along with the “discover” page. The “discover” page also allows brands to show short-term entertainment. 158 million people use snapchat a day. The average snapchat user opens the app eighteen times a day. Snapchat’s stock price was up and down in the beginning of February due to a new Snapchat update. The update was intended to make the app easier to use and filter out content from influencers and publishers. They aimed to attract an older generation to their app with the update. They believed the update would make snapchat more user friendly.    

Kylie Jenner is the most viewed person on snapchat. Recently, Kylie tweeted “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad”. This statement created another trend that affected more than just the number of Snapchat users. It also decreased the value of Snapchat. Kylie tweeted this statement at 4:50 pm February 212018. The following day the shares fell by 6% or $1.3 Billion dollars. High profiled celebrities can affect brand recognition and quality in a positive or negative way. This shows that celebrities have influence not only in Hollywood but in the stock market as well.