Tri Sigma: Rebranded

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Photo courtesy of Bryant Tri Sigma Scrapbook

by Erika Koury

Recently, Sigma Sigma Sigma sorority has undergone an interesting new re-branding venture. With the ever-changing image of women in our world today, Tri Sigma has stepped up to the challenge of maneuvering their brand in response to this. Their vision statement says it all: “Sigma Sigma Sigma will provide exceptional experiences that will empower women to change the world”. One word in particular stands out when reading this statement, and that word is “empower”. Every woman who joins Sigma has a common goal of trying to become the best version of herself that she can be, so what better way to brand themselves than to transform their tagline to the single word that encompasses every Sigma: “empowered”. The old tagline, “Ever forward”, just needed a little push to become something that not only gives rise to women to make a difference, but to instill in them the courage to do it.

Our Zeta Alpha chapter of Tri Sigma at Bryant University has been living up to the new tagline in many different ways since the start of the semester, and will continue striving to embody empowerment as we move forward. We’ve partnered with a new foundation, The March of Dimes, to help raise awareness about premature birth and collect funding to find causes of prematurity. This new partnership will not only inspire Tri Sigma women on Bryant’s campus to make a difference in other women and children’s lives, but inspire women in chapters across the nation as well. We want to show women all over America what being empowered in your everyday life is all about. In the upcoming weeks, Tri Sigma will also be an active participant in St. Jude’s Up Til Dawn event, which is a student-led program in which we can raise funds for and awareness of St. Jude Children’s Research Hospital. In addition to this, we will also be participating in The American Cancer Society’s “Making Strides Walk” against Breast Cancer as a whole chapter. These are just a few examples of how Sigma women are living with the goal of empowering themselves and others to help those who need it most.

Although Sigma Sigma Sigma on a national level has an overall goal of looking to recruit women who want to make a difference in the world, our Zeta Alpha chapter understands that we must start small with this. Last week, we created a retreat for our members that would introduce us to the new tagline and work with each other to understand what exactly that means. Being a woman who is “empowered” may not have the same exact definition to all of us, but we found ways in which we could all show each other what it meant. One of the activities was to sit in a circle and give the person to the left of us a genuine, well-thought-out compliment. To most, this would seem silly, but it truly embodied the point we were trying to make. If you can empower someone to feel good about themselves and point out a major character strength, it gives them the confidence that they have made a difference in someone’s life. We hope that this extremely powerful word can become the new face of our sorority, and we are confident that Tri Sigma will be able to live up to its meaning. We will continue to empower ourselves, our members, and our world.

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