By: Alex Bliss

Apple released their latest iPhone product on September the 21st. The “iPhone Xs” and the “iPhone Xs Max” offer a 5.8-inch and 6.5-inch display respectively. The “iPhone Xr” is expected to release in late October, almost a full month after the initial release. The iPhone Xr will be the alternative option for those who do not want to opt for the premium Xs and Xs Max phones. The Xr will be priced at $750, only 75% of the cost of the iPhone Xs which is a hefty $1000.  

There is generally a lot of buzz in the business and technology world when Apple releases a new product, this year was no exception. The iPhone Xs and iPhone Xs Max hit the market on the 21st but six days earlier, on the 15th of September, pre-ordering was made available to the public. Within only 30 minutes of pre-ordering going live, the iPhone Xs Max sold out. Even though the iPhone Xs Max sold out online, there were still retailers with the phone in stock on the 21st. Stores required payment in full, while online sales permitted financing which is likely the reason retailers weren’t cleaned out. The premium phones have taken the market by storm but that has not removed all concerns from the minds of analysts. In fact, some analysts have expressed concerns about the delayed release of the iPhone Xr and the impact that it could have on current sales of the premium phones that have already been released.  

The biggest concern among analysts revolves around the consumer, and whether they will want to pay top dollar for Apple’s premium products or if the consumer will wait for a lower quality product with a better price point. There will always be consumers that cannot wait a full month after the initial release and will actually purchase the premium phones but that is not always the case for the average consumer. Price conscience consumers may decide that saving $250 is worth waiting until October or a less tech savvy person may decide that the premium phones have more functions than they need, leaving the iPhone Xr as the best choice for them as well.  

The iPhone Xs uses a 5.8-inch OLED screen versus the iPhone Xr that uses a 6.1-inch LCD screen. The screen on the iPhone Xr may be bigger, but it is certainly not better. Two of the greatest compromises made on the iPhone Xr is a downgrade from OLED to LCD and a much lower resolution. The iPhone Xr does not even support 1080p HD content. The differences, while not monumental, may be enough to help someone decide between the iPhone Xr and the premium models. 

While Apple wants to sell all versions of their phones, it will be their premium phones that will generate the most revenue. Once the iPhone Xr is released it will be more clear as to what makes the iPhone Xs and iPhone Xs Max superior to the iPhone Xr. At that point, consumers will be faced with the same question once more, what is more important to you? The product and features or the price? For many, one will outweigh the other.

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