Source: David Goldman

By Scott Plutt

Universities with division one sport programs spend six times more money on athletes than non-athletes. There are several expenses colleges must pay in order to run division one athletics. Scholarships, team travel expenses, uniforms, and sports gear are all components that are funded for students by their colleges. Although these are expensive payments, colleges believe it is worth spending extra money for their athletic programs.

The NCAA contains millions of fans throughout the nation displaying the popularity of college sports. From March madness in basketball to the football bowl games, there is a wide coverage of college sports on main television networks. This provides colleges with excellent publicity which increases their reputations. Sports demonstrate team work, commitment, and toughness which are elements people view in a positive fashion. Colleges are willing to spend more on athletes who are able to motivate others and attract positive attention.

Colleges spend six times more on athletes on average. Additionally, universities make money back off ticket sales and merchandise bought at sports facilitates, retail stores, and online purchases. At schools where the athletic budget tops 70 million dollars, their largest source of revenue comes from ticket sales. This is the key reason why colleges invest much more money in athletes. Investing in athletes gives colleges more of an opportunity to get revenue back in return from nation-wide fans. Not only do schools collect money from ticket sales, they receive large amounts of revenue from television sponsor agreements as well. Large universities receive millions of dollars because of their entertaining and competitive sports programs. This is why smaller schools such as Bryant are working harder to climb up in the ranks of the NCAA. A large amount of fans watches college sports which is why colleges get sponsored and payed to sign contracts with clothing companies and other merchandisers. Nike and Adidas pay schools a percentage of sales to have athletes wear their attire in return for exposure. Clothing sponsorships, television networks, and millions of ticket sales increase college revenues. Universities acknowledge that their extra spending on athletes is well worth their investments.

College sports form great communities with in college campuses. Many friendships and bonds are created through teammates. These relationships enhance the lives and general happiness of students. Students who are part of sports teams continue on the right path and are less likely to get involved in drugs and crime. Being a division one athlete increases physical and mental strength forming a healthy community at colleges.

Sports contribute to universities in several different ways; in fact, colleges would not be the same without them. Historical moments are shared through college sports; it is an aspect of college life that has formed unbelievable experiences for players and fans throughout time. The sports programs in colleges have enhanced their reputations, increases budgets, helps to form bonds between students, and shape memories that go down in history. The aforementioned clearly depicts why universities heavily support and provide extra funding for student athletes.